There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
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[...] Adam Swift wrote an interesting post today onHere’s a quick excerptA major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain … [...]
Useful advice and some sensible tactics. But, search engines want you to believe they are important; they are not as important as they tell us. Here’s why: on average, only around one in three people arrive at a web site as a result of a search engine. Most get there because they have found a link, or been told the web site address by a contact, found it in literature, heard it on the radio, seen it in a magazine etc.
Plus, most people concentrate on Google friendliness. Google represents about 50% of all search - that’s 50% of 33% - i.e. around one in six of a web site’s visitors. In other words concentrating on Google friendliness is focusing on the wrong thing. You are denying yourself 5/6ths of your audience by doing so.
That does not mean that search engine friendliness is not important - it just means it is of less importance than other methods of getting traffic.
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