Here’s how you can optimize your website easily, in just ten steps:
1. First of all, you should insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Note: Be sure that your title tag contains relevant text that makes sense to humans. Don’t write exclusively for the search engines. Instead, treat your title tag like a headline.
2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.
Also, use your keywords throughout your entire article.
4. Do not use the exact same title tag on every page on your website. Robots may end up “thinking” that all of your pages are exactly the same and end up not indexing them.
A lot of people overlook this and end up using the same title tag on every page. Unless you are doing this purely to brand your website, try to change it up on each page. 5. Do not over stuff the description or keyword meta tags with unrelated, meaningless keywords or even spend too much time on this particular tag, as it has been determined that these tags are not nearly as important as they once were. Some webmasters are excluding them all together.
6. Do not link to link-farms! Basically, do not link to sites that do not relate to your website theme.
7. Avoid Door-Way Pages: Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
Here is the submission page for google:
http://www.google.com/addurl.html
Submit only once. There is no need to submit every two weeks. There is no need to submit more that one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.
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